Zebronics proudly markets itself as an Indian electronics brand that manufactures Speakers, Headphones, Earphones, LED TV, LED Projectors, Microphones, Laptops, Smartwatches, Power Banks, Lifestyle Gadgets, LED Lights, Thermal Laminators, Accessories and computer peripherals such as cabinets, monitors, keyboards, mouse, motherboard, SSDs, RAM, power supplies, web camera, etc.
Established in 1997 by Rajesh Doshi and headquartered in Chennai, Zebronics has also keen interest in smart home appliances as well such as smart wifi plug, smart wifi cameras, smart speakers, smart wifi universal remote and cctv surveillance.
The key strength of Zebronics lies in its expansive product portfolio. This includes everything from multimedia speakers and headphones to gaming peripherals like keyboards and mice, as well as power supplies and monitors. The brand has also made significant strides in the smart wearables market with products like smartwatches and fitness bands.
In the past 2 decades, Zebronics has aimed for substantial growth, targeting a 20-25% YoY increase. This ambitious target is supported by the company’s strategic expansion into new product categories and markets. Notably, Zebronics became the first Indian brand to introduce laptops and soundbars with Dolby Atmos, enhancing its reputation for innovation. The brand has also launched Bluetooth speakers and projectors featuring Dolby Audio.
The company’s brand ambassadors are Bollywood Star Hrithik Roshan, Janhvi Kapoor and Santanu. The company also has significant partnerships to boost its market presence as well. Collaborations with Warner Brothers & Discovery have led to the introduction of DC Comics-themed gadgets, that are appealing to fans of the DC franchise and creating a unique niche in the consumer electronics market. The company also collaborates with renowned artists to bring distinctive designs to their audio and IT gadgets.
Zebronics has been honored with numerous national and international industry awards from the media and the critics, capping 110+ awards in the last few years including:-
- Best Tech Emerging LED TV
- Music Accessories and Surveillance product brand by The Economic Times at Best Tech Brand 2015
The company has an in-house Research and Development (R&D) department, monitoring the latest developments in the field of electronics, technology and innovation to find more apt products and designs for the Gen Z.
The company’s extensive distribution network includes over 50,000 channel partners across India, ensuring widespread availability of its products. Zebronics has also established more than 135 service centers nationwide, enhancing customer support and service delivery.
Zebronics’ proactive approach to market trends and consumer preferences, combined with its commitment to quality and innovation, positions it well to compete with both domestic and international brands in the dynamic electronics market.
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