ASUS (earlier ASUSTeK Computer Inc.) is a Taipei, Taiwan, based leading manufacturer & worldwide exporter/ provider of computer hardware, networking hardware and consumer electronics products. ASUS was started in 1989 with a focus on computer motherboards, but, has since expanded to a wide array of technology products such as Desktop PCs, Earphones, Graphics Cards, IoT, Keyboards, Laptops, Memory, Mobiles, Monitors, Mouse, Optical Storage, Projectors, Routers, Servers, Speakers, Wearables, Webcams, Workstations and other accessories such as dongles, stylus, laptop bags & chargers.
The company has also forayed into product design and automotive solutions using the Augmented Reality (AR). Established on 2nd April 1989 by Ted Hsu, M.T. Liao, Wayne Tsiah, T.H. Tung and Luca DM. ASUS is 5th Largest Personal Computer Vendor in the World by unit sales and has earned numerous accolades such as being featured in BusinessWeek’s InfoTech 100 & Asia’s Top 10 IT Companies. Some of the recognitions that ASUS has earned are:
- Ranked among the best for integrity and performance (2020) by Fortune
- No. 1 international brand from Taiwan (2019) by Interbrand
- Named as World’s Most Admired Companies (2019) by Fortune Magazine
- Recognized for product and service excellence (2018) by Thomson Reuters
- reddot Award
- iF Product Design Award
- Good Design Award
- Computex d&i awards 2019
- CES Innovation Award 2020
ASUS boasts of 1,000+ stores (exclusive & multi-brand) and service centres across India. Its support centre provides support via toll free number, WhatsApp and online chat.
The company’s strong commitment to sustainability & responsible manufacturing have earned global recognitions and it is a full member of the Responsible Business Alliance (RBA) – which ensures that its supply chain adheres to strict environmental, labor safety, and human rights standards. ASUS also aims to achieve 100% third-party audits of key suppliers and ensure compliance with information security regulations​.
In addition to its environmental efforts, ASUS has focused on creating value through digital transformation and innovation. The company has set ambitious goals, such as increasing sustainable value creation by 100% and cultivating over 1,000 talents through industry-academia cooperative projects​.
Overall, ASUS continues to drive forward with a blend of cutting-edge technology, mesmerizing designs, exceptional engagement, sustainable practices, and a commitment to quality, positioning itself as a leader in the global tech industry. Important links to ASUS are:
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